@InProceedings{ioegc-8-081-80111,												
    author       = {Sumit Chaulagain and Sanjeev Maharjan},													
    title        = {{Social Media as a Strategic Marketing Tool to Study the Consumer Behavior of Coca-Cola by K-Means Cluster Analysis: Evidence from Facebook}},												
    pages        = {654 -- 660},											
    booktitle    = {Proceedings of IOE Graduate Conference},			
    year         = {2020},													
    volume       = {8},													
    month        = {June},													
    organization = {Institute of Engineering, Tribhuvan University, Nepal}